The story of Fiorucci can be traced back to the 1850s when Innocenzo Fiorucci, the owner of a small meat shop in Norcia, would visit Rome each winter to sell Norcinetto - a flavorful dry sausage from his hometown. After many successful years of traveling sales, Innocenzo settled in Rome and opened his own shop that specialized in the traditional preparation of cured meats.
One of Innocenzo’s visionary sons, Cesare, created a chain of Norcinerie (Norcia-style meat shops) which quickly won popularity in Rome. Since then, the Fiorucci family’s dream of providing delicious products to people across the globe has become a reality.
Norcinerie partnered with Campofrio Food Group, an international meat processing group, to spread the story of these authentic Italian specialties around the world.